The redesign of Waymo.com was the first, real-world application of Waymo's new Brand System. As such, the challenge was to pressure test those principles and guidelines and to fully embody the new brand expression.

The story of autonomous driving can be complex and unfamiliar to a general audience. As a completely novel technology and service, Waymo.com had to do the heavy-lifting of educating and explaining Waymo's mission in the world.

Through thoughtfully crafted interactions, stories and animations, the new Waymo.com embodies the principles of the Brand System - clear, confident and human. It takes Waymo's advanced technology and distills it into words and visuals that demystify, clarify and ultimately convert skeptics into believers.

Creative DirectionBrand DesignInteraction DesignUX DesignMotion DesignIllustration3D Modeling