WaymoBrand Academy

Building a brand for a completely new technology and service category requires an approach that itself is novel.

So how do you train and equip creatives to express your brand in a way that is consistent, cohesive and rigorous?

Instead of tossing over brand guidelines to our creative partners and hoping for the best, we developed the Waymo Brand Academy - an immersive and interactive curriculum that trains creatives on the foundations of the Waymo Design System and equips them with the tools to create their best work.

Brand StrategyBrand DesignInteraction DesignUX DesignMotion Design