Faraday FutureFF 91

The announcement and reveal of Faraday Future's first production vehicle, the FF 91, marked the exit of the startup from stealth mode and was a mission-critical moment for the company.

Inspired by the data visualization output of the vehicle's LIDAR sensors, we developed an generative 3D aesthetic that could be assembled and disassembled into otherworldy environments used to tell key product stories.

We also helped to establish the design language and UX paradigms for the digital experiences surrounding the FF 91. From the in-car controls to the app experience, we helped to craft a cohesive and bespoke experience for FF's exacting users.

Creative StrategyCreative DirectionBrand DesignInteraction DesignUX DesignMotion Design3D Modeling