Faraday FutureBrand Design

As a new entrant into the EV landscape, Faraday Future sought to establish itself as a premium, iconoclastic and future-oriented brand.

Our aim was to create a brand language that mirrored the mission of the company - developing a bold and novel vision for the future of mobility.

Combining the aesthetics of high-fashion and science fiction, we established an opulent design language that casts a bold vision for a future simultaneously technological and human-centered.

Creative StrategyCreative DirectionBrand DesignInteraction DesignUX DesignMotion Design3D Modeling