The Crypto Company sought to establish itself as a leading institution in the cryptocurrency space, with a suite of products and services including market indices, specialized tools for crypto investors and M&A consulting.

The challenge was in creating a brand language that was flexible and extensible to accommodate the business as it grew.The brand had to reflect the energy and iconoclasm of this radical new technology and industry.

Using the metaphor of "blocks" as the foundational visual, we created a language of abstract shapes and bold colors that reflected the dynamism and diversity of the business. The brand language presents a modern and audacious vision of the crypto-future.

Creative DirectionBrand StrategyBrand DesignInteraction DesignUX DesignIllustration