WaymoBrand Portal
With commercialization efforts in full swing, Waymo needed to evolve from an R&D deep-tech company into a confident, national commercial brand. We developed the Waymo Brand Portal to establish a foundational identity capable of supporting massive-scale ridership and business growth.
Our comprehensive approach began with defining the core audience and establishing key brand pillars. We then translated this strategy into a vibrant, energized visual and verbal system, which included extensive new guidelines for visual signatures, color palette, photography, illustration, and motion design. The Brand Portal has been instrumental in guiding a cohesive, vibrant identity designed specifically to drive commercial momentum and secure market leadership.
Brand StrategyBrand Design
