WaymoBrand Academy

Building a brand for a completely new technology and service category requires an approach that itself is novel and iconoclastic.

How then do you train and equip creatives so they express the Waymo brand in a way that is consistent, cohesive and rigorous in its excellence?

The Waymo Brand Academy is a curriculum that trains creatives on the foundations and framework of the Waymo Design System and equips them with the principles to create their best work.